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Are you tempted by a European lifestyle?

Discover what’s driving High Net Worth Individuals to relocate to European locations. And explore sensational European properties, available to buy now

Pippa Jackson

04 September 2024

3 mins read

Are you tempted by a European lifestyle?
10 bedroom house in St-Remy-de-Provence, France

Summer holidays are often an opportunity to take stock and think, maybe even dream a little. What do you want from life? What’s your next step? A holiday also provides insights into different ways of life in other places. It can open your eyes to locations and cultures that offer a lifestyle that you’d like to lead.

The European Lifestyle Report 2024

To understand the key drivers behind relocating, The Knight Frank Research Team has taken a deep dive into what’s driving prime housing demand amongst wealthy expats in Europe. The European Lifestyle Report 2024 provides fascinating insights into property trends, lifestyle, tax and policy shifts. By gathering the perspectives of over 700 high net worth individuals (HNWIs) from 11 different countries, this report offers a unique glimpse into their motivations, preferences and attitudes.

“Geopolitical tensions and policy changes are driving HNWIs to relocate to more favourable jurisdictions,” reveals Kate Everett-Allen, Head of European Residential Research at Knight Frank. “Changes in market conditions, tax incentives, visa options, and lifestyle improvements can also drive relocation decisions among the wealthy,” she adds.

People are prioritising security and privacy, and looking for locations to ensure this. Increasingly, global mobility is a possibility. Factors including remote working and the ability to apply for alternative passports and/or citizenship, make the option of living in another country a real option.

Our experts choose their favourite European locations

With their own market off-limits, our property experts from the International residential team have selected their preferred European destination to relocate to. So, if you have a hankering for a more cosmopolitan or provincial lifestyle, these exquisite properties offer delectable slices of European life.

Mallorca

There’s a lot to love about Mallorca. Our expert, Laetitia Hodson from the International Team, says, “The island boasts year-round mild weather, exquisite cuisine, stunning beaches and vibrant communities.” She adds, “The island’s accessibility from various European locations adds to its allure.”

Explore properties for sale in Mallorca

Paris

Paris has been placed firmly in the spotlight this summer and it’s shone brightly. The elegant French city is awash with charm, style and romance. Paris topped the list of the most desirable European cities for HNWIs considering relocation in our European lifestyle survey. With its unique cultural and lifestyle benefits, it’s easy to understand the city’s huge appeal.

Bill Thomson, chairman of Knight Frank Italian network, finds Paris at the top of his list. “The neighbourhoods, cobblestone streets, historic spots and quirky boutiques, plus its wonderful galleries, ethnic restaurants and interesting shops would give me something different to explore every day. The city has some of the finest museums in the world (after Florence, of course!). Every time I go there, I always feel very at home.”

Explore properties for sale in Paris

To learn more about our agents’ top locations to relocate to and the property and lifestyle trends driving these decisions, download the European Lifestyle Report.

Contact our International team

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