Notting Hill to Ibiza: why Londoners are finding their paradise on the White Isle
Sun, soul, and second homes: Ibiza is captivating London's Notting Hill crowd
Notting Hill and Ibiza? On the surface, these two locations seem worlds apart. Yet, according to Knight Frank's Jack Harris, Partner in the International Residential Team, there's a surprising harmony between the chic London district and the bohemian Balearic island.
“There's a real sense of vibrancy that runs through both Notting Hill and Ibiza,” says Jack. “In Notting Hill, you've got the colourful stucco-fronted terraces and a fantastic mix of established restaurants and high-end fashion stores. It's the same in Ibiza – there's that eclectic mix of boutiques and luxury brands.”
This vibrancy extends beyond shopping. Both locations cater to those seeking a well-rounded lifestyle. Notting Hill offers everything from late-night bars to sunrise yoga studios, mirroring Ibiza's transformation into a wellness haven alongside its legendary party scene.
“Ibiza is always going to have this reputation as a party island,” says Jack, “but it's also recapturing its more holistic appeal. There's a growing focus on wellness retreats and a connection with nature – something that's also important to many Notting Hill residents.”
There's an almost mythical quality to both Notting Hill, immortalised in television and film, and Ibiza, steeped in history and natural beauty. This desirability translates into a strong property market in both locations.
“The market in Ibiza is very busy,” reports Jack. “There's a real shortage of supply – the island's finite size and strict planning laws mean there isn't a constant stream of new properties coming on to the market. International demand remains high, with Ibiza attracting not just the super-wealthy yachting crowd, but also those seeking a global yet easy-to-reach retreat.”
The ease of access between Ibiza and Notting Hill is a factor. “Ibiza is super easy to get to from London,” says Jack. “With regular flights from Heathrow, it's a perfect weekend escape for many Notting Hill residents – which further strengthens the connection between the two.”
Santa Gertrudis, a charming Ibizan village in the centre of the island, has often been dubbed the “Notting Hill of Ibiza”. However, Jackargues that international buyers are increasingly looking beyond this single location. “The focus is shifting towards the coast, particularly the southern shores," he explains. “These areas are becoming havens for wellness seekers, with a growing number of sophisticated restaurants and vegan cafes.”
One interesting similarity between Notting Hill and Ibiza is the way properties blend traditional exteriors with contemporary interiors. “Buyers want that picture-perfect facade,” says Jack, "but with a modern twist inside. In Notting Hill, it's all about light and high ceilings. In Ibiza, it's about seamless indoor-outdoor living.”
For those looking to invest in a slice of Ibizan life, Harris highlights several areas. “Santa Eulària offers a vibrant atmosphere,” he says. “Ibiza Town is perfect for those who want to be close to the airport and the action. “For a quieter escape, consider Formentera, a short ferry ride away."
In the small resort village of Es Figueral on the northeastern coast of Ibiza, this seven bedroom villa (pictured above) has a guide price of €5,400,000 and exemplifies the indoor-outdoor living and mix of traditional and modern that many buyers seek. “It boasts stunning sea views and a perfect connection to the natural environment,” Harris says.
As Harris highlights, the ease of access between Ibiza and London means homeowners can enjoy the best of both worlds: a bustling London life during the week, and a relaxing Ibizan retreat at the weekend.
"People are now looking for properties that can truly adapt to their lifestyles," concludes Harris. "Ibiza offers the perfect combination of global appeal, idyllic scenery, and a growing focus on well-being – making it an increasingly attractive proposition for those seeking a home away from home."
Find out more about how we can help you buy a property in Ibiza
Contact our International team
From Mediterranean villas to Caribbean retreats, your dream home awaits
Similar articles
Locations
Branded residences in Comporta: the next phase of luxury living?
How hospitality-led developments and branded residences are redefining ownership, service, and long-term value in Comporta, Portugal’s most exclusive coastal market
04 June 2026
Homes
The best waterside homes with private moorings
Living by the water, and spending time in and on it, is the dream for many. Here are some fabulous homes, complete with private moorings, which make that dream a reality
03 June 2026
Locations
New York, Lake Como and Milan: Life in the world’s most fashionable locations
As brought to life in The Devil Wears Prada 2, we delve into the destinations where fashion, film and prime property meet
01 June 2026
Locations
Inside Ireland’s property market: resilience, growth and global appeal
As buyers seek security and long‑term value, we explore why Ireland’s housing market continues to stand out
06 May 2026
Homes
From vineyards to villas: Europe’s most beautiful country homes
Rising global mobility is accelerating interest in Europe’s countryside regions, where quality of life and long-term value take centre stage.
27 April 2026
Inspiration
Dream of owning a vineyard? Meet the couple who made it a reality - and how you could too
Discover the story of the British family behind the award-winning Domaine Begude - now on the market for the first time in decades
08 April 2026
Locations
Buying property in Paris: expert insights into the city’s prime real estate market
As Knight Frank expands in Paris, discover insights into the city’s most desirable neighbourhoods and what drives its resilient prime property market
18 March 2026
Inspiration
Beyond the traditional sale: the rise of the international property auction
With speed, certainty and transparency at its core, Venteu is redefining how premium homes reach the right buyers worldwide
13 March 2026
Locations
Where to buy in the Alps: the best ski resorts to suit every lifestyle
Whether looking for year‑round living, reliable snow or lively après‑ski, our experts share where to find your perfect property
26 February 2026
Locations
How the 2026 Winter Olympics is reshaping Cortina d’Ampezzo’s property market
With a global spotlight on Cortina, its lifestyle and year‑round draw are lifting it into Europe’s top tier of ski property markets
09 February 2026
Locations
Discover these incredible homes in winter sun destinations
We take a look at the locations - and homes - across Europe and the Caribbean where beautiful beaches and blue skies beckon
13 January 2026
Locations
The international property locations to watch in 2026
After a year of fiscal reforms and shifting tax landscapes across Europe, we take a look at the main trends and locations set to influence buyers in the year ahead
19 December 2025
Locations
Live the alpine dream: Discover Europe’s top ski resorts and the finest homes for sale
Explore the top places to experience the Alps this season, alongside remarkable properties currently on the market
04 December 2025
Locations
‘Tis the season: Homes near the best Christmas markets across the UK and Europe
Get your festive shopping wrapped up with our round-up of magical Christmas markets, and discover some incredible properties for sale nearby
20 November 2025
Locations
Explore Europe’s most desirable winter cities - and the exceptional homes within them
As winter approaches across Europe, we explore five cities at their most captivating - and the best-in-class homes that reflect their charm
18 November 2025
Locations
The European city homes at their brilliant best in autumn
As the seasons change, explore four European cities and their properties that offer a winning end of year lifestyle
22 October 2025
Locations
Beyond the slopes: the rise of year-round alpine living
As demand grows for homes that blend lifestyle, nature and connectivity, mountain resorts from the Alps to New Zealand are being reimagined as four-season destinations
22 October 2025
Locations
A European waterfront home for all seasons
Discover the homes and locations that deliver year-round delight well after the summer’s end
01 October 2025
Locations
Why Madrid is proving irresistible to international property buyers
Exclusive, sophisticated and still good value compared with many European capitals, Madrid’s real estate market in 2025 is welcoming the world with handsome properties and a supreme lifestyle
29 August 2025
Locations
Urban culture or leisure resort: which location is for you?
Compare the lifestyle options in Europe’s premier cities and its leading resort locations
29 August 2025
Inspiration
The secret Spanish and Italian seaside property markets with investment potential
Alongside world-famous hotspots, what are the less well known but equally enchanting coastal villages and towns for property investors to have on their radar
29 August 2025
Inspiration
Beyond the cities: the European destinations finding favour with today’s globally mobile
High-net-worth individuals are turning to Europe’s non-urban locations - from tranquil countryside to Alpine retreats - in search of lifestyle, privacy and long-term opportunity
29 August 2025
Homes
Luxury homes in Europe: Hotspots and trends for high-end buyers
We head to the destinations attracting luxury buyers in 2025 and discover the lifestyle features, from privacy to wellness, that define the continent’s finest homes
29 August 2025
Homes
Homes in Europe’s exclusive coastal and lakeside locations with outstanding access to the water
Discover five exceptional waterfront homes across Europe, each offering world-class luxury, breathtaking views and unrivalled access to the water
20 August 2025
