Where to buy in the Alps: the best ski resorts to suit every lifestyle
Whether looking for year‑round living, reliable snow or lively après‑ski, our experts share where to find your perfect property
Whether looking for year‑round living, reliable snow or lively après‑ski, our experts share where to find your perfect property
If watching the Winter Olympics has inspired you to hit the slopes, you may not be alone. Knight Frankās Alpine Sentiment Survey tracks the aspirations of over 570 highānetāworth individuals, showing strong global interest in Alpine property, with 56% planning to buy. And this demand is shaping the real estate landscape in the Alps - while many global prime markets slowed, ski homes have surged 23% on average in the past five years.
Yet beyond the destinationās worldārenowned skiing, motivations for purchasing in the Alps are becoming increasingly diverse as remote working and changing lifestyles reshape resorts. Whether seeking the best winter sports, familyāfriendly activities or a yearāround base, our experts share the top destinations to consider to match your priorities.
Gone are the days when the Alps were considered just a winter destination: 73% of those surveyed would now consider living there full time. In turn, destinations are adapting to expand their offerings throughout the seasons, with more established resorts becoming increasingly compelling options for those seeking a sense of community yearāround.
Home to the highly regarded Le Régent International School as well as numerous local schools, the Swiss resort of CransāMontana brings with it a lively mix of families and residents, and activities that span the seasons. āIt will host the Alpine World Ski Championships next year, yet the Swiss Open golf tournament is also held here annually,ā says Alex Koch de Gooreynd, a Partner in Knight Frankās International team. āIt has access to great skiing, but with everything from local restaurants to Michelināstar establishments and boutique shopping, it has it all covered.ā
This combination of amenities and yearāround outdoor activities is also what makes the French resort of Chamonix a popular choice for those seeking a more permanent Alpine home. āAs a midāaltitude town with highāaltitude skiing, it means you can ski late into March and even possibly April,ā explains Roddy Aris, a Partner in the International team. āBut then when the snow melts, youāre perfectly positioned for other mountain pursuits, from hiking, via ferrata and mountain biking to lake swimming.ā
VillarsāsurāOllonās array of international schools makes it a natural choice for families, and even for those seeking a shorter stay it offers plenty of childāfriendly activities and a relaxed atmosphere. āIt can be quieter and offer better connectivity to Geneva Airport compared to some of the larger resorts,ā says Koch de Gooreynd. Part of the expansive VillarsāGryonāLes Diablerets ski area, it provides reliable conditions and diverse terrain that caters to skiers of all levels, along with a wide range of outdoor activities to keep all ages entertained.
In the heart of the Portes du Soleil, one of the largest linked ski areas in the world, Morzine offers beginner slopes, excellent ski schools, extensive childcare options and a welcoming atmosphere, all within just over an hour of Geneva Airport. āItās convenient and easy to get around, with hassleāfree skiing - all essential for a successful family trip,ā says Aris. In the summer, activities range from adventure parks and hiking to kayaking and paddleboarding on Lac de Montriond.
The fun doesnāt stop on the slopes, and for many, unwinding after a hard dayās skiing is just as important - if not the most important - part of the holiday. āYou go to Val dāIsère first and foremost because you love to ski and you party hard,ā says Aris. Its aprèsāski scene ranges from energetic to cosy and sophisticated, with legendary spots including La Folie Douce. āWhile it is an upscale resort offering fine dining and highāend hospitality, it still retains an authentic mountain atmosphere,ā he adds.
Verbierās nightlife is similarly varied, while the destination still takes its skiing seriously. Spend time shopping and you are less likely to find designer brands and more likely to discover highāend sports gear. āThe lifestyle it offers is second to none, and establishments such as the wine club 67 Pall Mall and other high-end hospitality only underscore its appeal,ā says Koch de Gooreynd.
Courchevel 1850ās predominantly northāfacing orientation guarantees some of the best and most reliable snow conditions in the Three Valleys, with its 600km of slopes. Meanwhile, its high altitude offers some of the most spectacular views in the region. Yet this is only part of the appeal of this glamorous resort, renowned for its high concentration of Michelināstarred restaurants, fiveāstar hotels and designer boutiques. āA lot of people go there who donāt actually ski,ā says Aris. āThey go just to be in the mountains, take in the views and soak up the lifestyle.ā
St Moritz is home to the official Swiss Olympic High Altitude Training Base, sitting at 1,856 metres above sea level. It is just one element of the resortās sporting excellence, which is renowned not only for its skiing - with access to 350 km of piste - but also for being a haven for winter sports since 1864. The resort has hosted the Winter Olympics twice and is home to the Cresta Run toboggan track, an Olympic bobsleigh run and an outdoor Olympic ice rink, with stylish spectators descending on the resort for its packed events calendar. St Moritz also hosts many events on the frozen lake throughout February including super car racing, horse racing and polo.
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