Hotels - Steering a route to a successful recovery: Part Two

The goodwill crafted from the sector’s staff, communities and stakeholders during the height of the pandemic, could soon evaporate if the ability to adapt, engage, communicate and innovate is not actively seized upon during the recovery phase. With a mismatch between hotel supply and demand during the recovery and the marketplace very different to pre-pandemic, standing still is not an option.

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As we emerge from the pandemic, new strategies will have seven C’s at the heart of the great reset, from which to build back stronger.
 

Collaboration

Lockdown isolation and working from home have highlighted the importance of collaboration. The responsiveness and flexibility that hotel operators have shown can largely be attributed to the inclusive and valued partnerships they hold. Fostering frictionless relationships between stakeholders is vital to ensuring the ongoing sustainability of hotels.

Connectivity

Consumers now expect the technology they use in their everyday lives to be readily available and accessible during their hotel stay. Advancement in technology brings considerable choice and opportunity for hotel owners and operators, but does the mobile technology installed enhance or frustrate a customer’s digital offering? Does connectivity mean the same thing to everyone? And do all guests want or need the same level of connectivity?

Community

The crisis has reinforced the importance of the local community. Engaging with the local community will be critical to a successful recovery and we can expect to see external partnerships significantly ramped up, as hotel operators seek to offer new services and packages tailored specifically to the local audience in the new era of hybrid, regionalised living. Becoming an employer of choice and taking responsibility for how they serve the community will come into much sharper focus for all reputable hotel operators.

We hope that you enjoy our latest publication, if you have any questions about our research, please get in touch, we would love to hear from you.