Hotels - Steering a route to a successful recovery: Part Three

In the third and final edition of our three-part series, we consider themes of Creativity and Change as key themes when navigating the seven C’s, steering a route to a successful recovery.

Guided by a path initially paved by trends which emerged pre-pandemic, then shaped at pace during the pandemic, we now turn to consider what creativity and change is necessary to accelerate new, far reaching opportunities to ensure the longer-term sustainability and growth of the business.

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As we emerge from the pandemic, new strategies will have seven C’s at the heart of the great reset, from which to build back stronger.

Creativity

Great hospitality always means great service - the successful hotelier will be the one that differentiates itself by finding the right balance with creative solutions in a world dominated by technology. Wellness in hotels is no new phenomenon, with lifestyle and boutique hotels acting as disrupters in the recovery from the last recession. Following the pandemic and coupled with the digital revolution, lifestyle hotels are likely to continue to push the boundaries even further. But, will it be the growth of apart-hotels which will become the biggest disrupter for the hotel sector to endure this time?

Change

The abrupt halt in hospitality brought about an urgent need to drastically cut costs, inciting both a period of reflection and a time to implement change. Going forward, that emphasis on strategy and planning will need to be as important as the emergency action required in times of crisis. The priority will increasingly be a commitment to creating more sustainable guest stays and reducing carbon emissions. Adopting a proactive and positive approach towards sustainability and implementing sustainable practices will need to anchor the strategic decision making of the hotel sector.