Fitzrovia is a small, in-between patch containing Warren Street and Great Portland Street tube stations. It’s definitely got its own personality, though, combining the relative calm of Marylebone with the creativity of Soho.
The breadth of businesses is extensive; there are media organisations, advertising, digital and PR agencies, architectural, design and engineering firms, plus parts of University College London. This heady, exciting mix makes Fitzrovia ripe for collaborative coworking.
Want a non-traditional workout to go with your non-traditional workspace? Psycle on Mortimer Street runs spinning, barre, strength and yoga classes in a nightclub-style environment with enthusiastic trainers. There are classes throughout the day, so it’s never tricky to fit them around meetings. There’s also a Barry’s Bootcamp near Euston, Frame Fitzrovia on Berners Street and a popular (and more conventional) YMCA gym on Great Russell St.
Estée Lauder (including brands like MAC, Smashbox, Jo Malone and Bobbi Brown) moved into a freshly refurbished One Fitzroy Place in 2015. Facebook moved into Rathbone Place (just behind Tottenham Court Road) in 2018. The building – designed by architect Frank Gehry – contains the company’s biggest engineering team outside of the US and their LDN LAB, an incubator for start-ups. PR firm Freud Communications moved into 1+2 Stephen Street in 2014, just a few hundred metres from their old office on Newman Street.
When your team deserves to catch up over a real breakfast instead of a plate of muffins, Riding House Cafe is your spot – and you might see some familiar faces from New Broadcasting House while you do it. In a very meeja space, you can choose between long wooden tables, orange booths and the private dining room (seats 16). If you need something more serious, try the ornate and glamorous Berners Tavern.
There’s no satisfaction like ticking things off your lunchtime list, especially when your lunchtime list has ‘mani-pedi’ on it. Working near beautiful Townhouse helps. It’s quick to book online, you can cancel for free with two hours notice and when you get there, you can pick your design via a neat lookbook. The staff really understand the value of timely treatments, so you get to do lunchtime nails without the usual clock-watching. Or, Le Fix on Newman Street specialises in natural and vegan beauty services.
Kaffeine – superior beans, home-made sandwiches
Where every detail counts
Barry's Bootcamp – workouts within easy walking distance
Knight Frank’s experts are here to help take the hard work out of finding your next office space.
Want to see what the wider neighbourhood has to offer? Why not read our guides for the nearby areas.