Why Fitzrovia is a Great Place to Work and Play

Fitzrovia Area Guide | Knight Frank (UK)

Fitzrovia is a relatively small area between Marylebone and Bloomsbury, near the West End. It didn’t even have its own name until the 1930s and, even then, Fitzrovia wasn’t widely known until the 1970s. Despite that, it definitely has its own charm, combining the relative calm of Marylebone with the creativity of Soho, all within a prime central location.

Despite its excellent transport links, proximity to the West End and upmarket appeal, Fitzrovia office space remains a cost-effective option for many business owners. That has helped it attract some of the biggest brands in the world, particularly media organisations, advertising agencies and architectural and design firms. Throw in the many bistros and bars that do a roaring trade throughout the week, and you have a heady mix that can help you attract and retain the best talent.

Much of the Fitzrovia office space consists of large Georgian and Victorian-style properties that provide spacious and attractive workspaces for businesses of all sizes. The arrival of the Elizabeth Line to the Tottenham Court Road Underground Station, just a short walk away, has also hastened the arrival of several modern office developments, many of which have already been snapped up.

Commuting to Fitzrovia

Fitzrovia stations

Warren Street Underground Station, Zone 1, Tottenham Court Road, NW1 3AA
Northern Line
Victoria Line

Great Portland Street Underground Station, Zone 1, Euston Road, NW1
Circle Line
Hammersmith & City Line
Metropolitan Line

Goodge Street Underground Station, Zone 1, 75 Tottenham Court Road, W1P 9PA
Northern Line

Tottenham Court Road Underground Station, Zone 1, Oxford Street, W1
Central Line
Elizabeth Line
Northern Line

Fitzrovia buses

N18, 88 and 453

Things To Do in Fitzrovia

In the post-pandemic era, there are new factors to consider when choosing an office. An important consideration is whether there are enough local amenities to make the commute worthwhile for hybrid teams. Another is the area’s walkability and, on both fronts, Fitzrovia does not disappoint. It offers world-class restaurants, bars, galleries and retail, all within a short walk. Charlotte Street, Rathbone Place and Great Titchfield Street also have just as much buzz as nearby Soho.

Charlotte Street

Charlotte Street has a rich variety of cafes and restaurants and is a great spot to escape the office, sit in the sunshine and watch the world go by. Add the colourful buildings and many historic pubs and you have a real neighbourhood gem.

Goodge Place Market

Small but perfectly formed,Goodge Place Market is the perfect antidote when you forget to prepare your packed lunch. Here you’ll find burritos, falafel and Kofte wraps to grab on the go.

Best for team building

Whether you’re welcoming a new hire or treating the team after a job well done, you’ll find plenty of attractions to keep everyone motivated, happy and entertained.

Monopoly Lifesized

Swap the boardroom for a 15x15m Monopoly board in this immersive, physical version of the world-famous family game. There’s no light-fingered banker to keep your eye on in Monopoly Lifesized. Instead, you complete challenges to buy properties and compete against one another and the clock. You can then celebrate your victory or brood over your humbling defeat in the Monopoly-themed Mayfair bar.

Hakkasan

Hakkasan Hanway Place is the original Hakkasan restaurant that’s still going strong to this day. This Michelin-starred Cantonese restaurant is tucked away down a tiny alleyway. Once you step inside, you’ll be transported to a secret den of black and gold, like a Bond villain’s hideaway. The food is exceptional and you’re sure to share a unique and memorable experience with your team.

Best for out-of-office meetings

When you have so much on the doorstep of your Fitzrovia office space, naturally you’ll want to get out there and show off the area. With more good restaurants per square foot than in any other part of London, you’re not going to be short of choice.

Java Whiskers Cat Cafe

t’s not for everyone, perhaps, but if you or your clients love cats, pop on down to the only cat cafe in Europe with its own Kitten Lounge. At Java Whiskers, you can mull over the finer details of a deal while stroking one of these previously homeless felines. And if you bond with one of the residents, you can even apply to adopt it and make it your new purrfect business partner.

Clipstone

Clipstone is a small, neighbourhood restaurant in Fitzrovia that serves an ever-changing menu of small plates and bistro-style dishes that punch well above their weight. Its relaxed, busy atmosphere and unpretentious, flavourful meals make it a recipe for productive meetings and all-around contentment.

Best for wellbeing

Many employers are now prioritising wellness in the workplace. While there are several initiatives you can implement in the workplace to keep your team happy, healthy and productive, the location of your office can also play a part. With plenty of green spaces and some of the city’s best gyms nearby, Fitzrovia office space can become a wellness tool in itself.

Regent’s Park

With more than 400 acres of open space, Regent’s Park is the largest grass area in Central London. Its tree-lined pathways are perfect for a lunchtime jog and it offers excellent facilities for team sports after work. There’s also a regular programme of events and an Open Air Theatre with award-winning shows.

Fitness Lab Gym

Want a new workout to go with your new workspace? Fitzrovia’s Fitness Lab Gym offers personal training sessions in a boutique studio. Whether you’re training for strength, mobility or injury rehabilitation, it boasts some of the best equipment, surroundings and wrap-around support


Nearby areas

Want to see what the wider neighbourhood has to offer? Why not read our guides for the nearby areas.

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Want to talk it through?

Our experts know London’s office market inside and out, and our service is entirely free. So whether you need co-working, flexible or private office space, our team are here to help.

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