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Your Fitzrovia Area Guide


Fitzrovia is a small, in-between patch containing Warren Street and Great Portland Street tube stations. It’s definitely got its own personality, though, combining the relative calm of Marylebone with the creativity of Soho. 

The breadth of businesses is extensive; there are media organisations, advertising, digital and PR agencies, architectural, design and engineering firms, plus parts of University College London. This heady, exciting mix makes Fitzrovia ripe for collaborative coworking. 

Highlights and hidden gems

Want a non-traditional workout to go with your non-traditional workspace? Psycle on Mortimer Street runs spinning, barre, strength and yoga classes in a nightclub-style environment with enthusiastic trainers. There are classes throughout the day, so it’s never tricky to fit them around meetings. There’s also a Barry’s Bootcamp near Euston, Frame Fitzrovia on Berners Street and a popular (and more conventional) YMCA gym on Great Russell St.

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Estée Lauder (including brands like MAC, Smashbox, Jo Malone and Bobbi Brown) moved into a freshly refurbished One Fitzroy Place in 2015. Facebook moved into Rathbone Place (just behind Tottenham Court Road) in 2018. The building – designed by architect Frank Gehry – contains the company’s biggest engineering team outside of the US and their LDN LAB, an incubator for start-ups. PR firm Freud Communications moved into 1+2 Stephen Street in 2014, just a few hundred metres from their old office on Newman Street.

There are your usual sandwiches and then there are the between-bread feasts at H.T. Harris, an old-school Italian deli counter full of meats and cheeses. Even those in the know have no idea what this place is called; they might refer to it as ‘the Italian sandwich place’. Other hugely satisfying, saucy, carb-heavy Italian lunches are to be had at Homeslice Pizza and easy, reliable sandwiches with great coffee are found at Kaffeine.

When your team deserves to catch up over a real breakfast instead of a plate of muffins, Riding House Cafe is your spot – and you might see some familiar faces from New Broadcasting House while you do it. In a very meeja space, you can choose between long wooden tables, orange booths and the private dining room (seats 16). If you need something more serious, try the ornate and glamorous Berners Tavern.

There’s no satisfaction like ticking things off your lunchtime list, especially when your lunchtime list has ‘mani-pedi’ on it. Working near beautiful Townhouse helps. It’s quick to book online, you can cancel for free with two hours notice and when you get there, you can pick your design via a neat lookbook. The staff really understand the value of timely treatments, so you get to do lunchtime nails without the usual clock-watching. Or, Le Fix on Newman Street specialises in natural and vegan beauty services.

Fitzrovia area prices



Private office


Fixed desks


Hot desks

Guide prices are per desk per month. Correct as of March 2019.
Amanda Lim

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Interesting Facts
  • What came first, the place or the pub? In typically London fashion, the answer is the pub. The name Fitzrovia was first used in the 1930s when The Fitzroy Tavern was famous for hosting writers like Dylan Thomas and George Orwell. Before that, this was just another bit of the West End.
  • For a relatively bijou area, Fitzrovia manages to incorporate the BBC’s New Broadcasting House, which opened in 2011 and contains the largest live newsroom in the world.
  • The BT Tower sits slap bang in the middle of the neighbourhood. Despite being 177 metres tall (191 with aerials), it was designated an official secret when it was finished in 1964 and didn’t appear on Ordnance Survey maps until it was officially outed in the Houses of Parliament in 1993.

Nearby areas

Want to see what the wider neighbourhood has to offer? Why not read our guides for the nearby areas.