Soho’s vibrant energy attracts a diverse range of people, from tourists eagerly taking selfies as they head to a West End theatre show, to local professionals nursing a pint outside one of the many pubs and families enjoying a day out. A maze of cobbled winding streets, Soho always has something new to discover, be it a boutique shop, historic drinking hole or world-renowned dining establishment.
Soho’s always been at the heart of the West End’s nightlife scene. The Swinging Sixties placed the district on the map, with La Chasse, The Marquee and Bag o Nails playing host to rock ‘n’ roll’s greatest, including Jimi Hendrix, David Bowie and Led Zeppelin.
Today, however, the area is very much one of London’s key retail districts, with Carnaby Street, Oxford Circus and Regent’s street home to the flagship stores of some of the world’s largest brands, including Nike, Apple and Hugo Boss.
Sony Interactive Entertainment Europe AKA the Sony PlayStation HQ is on Marlborough Street and is perhaps the best-known consumer brand to house a head office in the district. Advertising agency BBH’s global HQ is based on Kingly Street, which runs parallel with the world-famous Carnaby Street.
There is currently 384,000 square feet of available space to let in Soho, which equates to a vacancy rate of 5.3%
In the area…
Kickstart your day with a coffee and freshly made pastry from London’s oldest patisserie, Maison Bertaux on Greek Street. The picturesque 19th century French patisserie offers buttery croissants, sticky tarts and every other sweet treat imaginable to accompany your morning drink, as well as quaint tearooms enjoyed by everyone from Virginia Wolf to Noel Fielding.
With a Tudor-style exterior complete with timber and leaded windows, it’s impossible to miss the iconic luxury department store Liberty on Great Marlborough Street, even without all the tourists snapping selfies outside. Step inside to explore various wood-panelled rooms, each with its own enticing array of goods, to feel as if you’re exploring a stately home.
For after-hour sojourns well into the night, Ronnie Scott’s basement bar has been serving up dinner, drinks and jazz since 1959. Ronnie’s is one of the world’s most-respected jazz clubs and played host to music icons including Ella Fitzgerald and Miles Davis. Open until 3am nightly (excluding Sundays), Ronnie Scott’s embodies what nightlife means to Soho.
Celebrate your latest work success at the Michelin-starred Social Eating House. The British bistro is the third of chef Jason Atherton’s London sites and has all the flavour without any of the pretension you might find in some of the West End’s other fine dining establishments. Quick-and-dirty options include ribs and pulled pork at BBQ joint Bodean’s on Poland Street, or snack plates at Indian streetfood restaurant, Tamarind Kitchen, on Wardour Street.
Social Eating House
Social Eating House
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Want to see what the wider neighborhood has to offer? Why not read our guides for the nearby areas.