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Your Soho Area Guide


Soho’s vibrant energy attracts a diverse range of people, from tourists eagerly taking selfies as they head to a West End theatre show, to local professionals nursing a pint outside one of the many pubs and families enjoying a day out. A maze of cobbled winding streets, Soho always has something new to discover, be it a boutique shop, historic drinking hole or world-renowned dining establishment.

Soho’s always been at the heart of the West End’s nightlife scene. The Swinging Sixties placed the district on the map, with La Chasse, The Marquee and Bag o Nails playing host to rock ‘n’ roll’s greatest, including Jimi Hendrix, David Bowie and Led Zeppelin.

Today, however, the area is very much one of London’s key retail districts, with Carnaby Street, Oxford Circus and Regent’s street home to the flagship stores of some of the world’s largest brands, including Nike, Apple and Hugo Boss.

Highlights and hidden gems

Who’s there?

Sony Interactive Entertainment Europe AKA the Sony PlayStation HQ is on Marlborough Street and is perhaps the best-known consumer brand to house a head office in the district. Advertising agency BBH’s global HQ is based on Kingly Street, which runs parallel with the world-famous Carnaby Street.


There is currently 384,000 square feet of available space to let in Soho, which equates to a vacancy rate of 5.3%

In the area…

Kickstart your day with a coffee and freshly made pastry from London’s oldest patisserie, Maison Bertaux on Greek Street. The picturesque 19th-century French patisserie offers buttery croissants, sticky tarts and every other sweet treat imaginable to accompany your morning drink, as well as quaint tearooms enjoyed by everyone from Virginia Wolf to Noel Fielding.

With a Tudor-style exterior complete with timber and leaded windows, it’s impossible to miss the iconic luxury department store Liberty on Great Marlborough Street, even without all the tourists snapping selfies outside. Step inside to explore various wood-panelled rooms, each with its own enticing array of goods, to feel as if you’re exploring a stately home.

For after-hour sojourns well into the night, Ronnie Scott’s basement bar has been serving up dinner, drinks and jazz since 1959. Ronnie’s is one of the world’s most respected jazz clubs and played host to music icons including Ella Fitzgerald and Miles Davis. Open until 3 am nightly (excluding Sundays), Ronnie Scott’s embodies what nightlife means to Soho.

Celebrate your latest work success at the Michelin-starred Social Eating House. The British bistro is the third of chef Jason Atherton’s London sites and has all the flavour without any of the pretension you might find in some of the West End’s other fine dining establishments. Quick-and-dirty options include ribs and pulled pork at BBQ joint Bodean’s on Poland Street, or snack plates at Indian street food restaurant, Tamarind Kitchen, on Wardour Street.

Soho area prices



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Hot desks

Guide prices are per desk per month. Correct as of March 2019.
Amanda Lim

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Did you know?
  • Soho’s name is said to originate from the days when it was part of King Henry VIII’s hunting grounds. Rumour has it that when small prey was spotted among the heavy woodland, hunters would cry “So-Ho!”. Fortunately, bows and arrows aren’t such a common sight in the area nowadays.
  • Scottish engineer John Logie Baird broadcast the first images on a live television system in 1926, from a house on Frith Street. Logie Baird worked in Soho for a large portion of his career, while living in Crescent Wood Road in Sydenham. You can find a blue plaque commemorating his work and life on both streets.
  • Soho has also been at the heart of not just the world’s global revolutions, but actual attempted revolutions and conflicts, too; Maya Nightclub was one of the buildings used in the Spa Field Riots of 1816, while several of its clubs and theatres served as bomb shelters during the Blitz.

Nearby areas

Want to see what the wider neighbourhood has to offer? Why not read our guides for the nearby areas.

Amanda Lim

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