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_How buildings and services need to respond to changing occupier expectations

The demands and expectations of occupiers are clearly changing. As well as an appetite for a greater alignment between their business and their property, occupiers are seeking real estate solutions that support changes in business culture, structure and constituents.  
March 21, 2019

There has been a clear change in dominant business culture over the last five years. Businesses increasingly compete based on innovation rather than scale. Consequently, workplace design needs to bring people together to support collaborative idea generation and development.

Occupiers are therefore seeking diverse and agile working environments that allow staff to work across functions or departments, often on a temporary basis.

The implications for the supply side of real estate are clear. Think less about a binary distinction between open plan and cellular offices. Instead, focus on the promotion of spaces that support Activity Based Working – spaces that are as varied as the tasks undertaken within them.  

The rise of innovation up the corporate agenda also has structural implications. True innovation often requires collaboration with external specialists or even greater connection to those previously regarded as competitors.

No longer is it sufficient to have simply a well-designed building. Instead, best in class offices create compelling workplace experiences by being accessible, amenity rich and service heavy

As such, offices must support interaction between companies – one of the principal drivers of the co-working phenomenon. This will lead to the greater use of public touchdown space within buildings to enable informal interactions with experts and suppliers outside of the secure corporate mothership. 

Changing business cultures and structures, when combined with the ongoing and longstanding war for talent, are pushing occupiers towards amenity-rich buildings and environments.

These amenities are a key part of the real estate decision-making process and can, for landlords, be the difference between securing or losing occupiers.

This has been intensified as occupiers have become largely location agnostic. The increased willingness of occupiers to move between sub-markets to secure the best product raises the stakes but increases the opportunity.

No longer is it sufficient to have simply a well-designed building. Instead, best in class offices create compelling workplace experiences by being accessible, amenity rich and service heavy, as well as supporting a culture of innovation and creating a sense of community.

"Changing business cultures and structures, when combined with the ongoing and longstanding war for talent, are pushing occupiers towards amenity-rich buildings and environments."

This has been key to the emergence of attractive new workplaces in sub-markets such as Stratford or White City or the continued competitiveness of sites, such as Chiswick Park, that enliven the experience of work Investors and developers must begin to think of buildings less as simply products and more as solutions for their customers.

As well as affecting the design and servicing of the building, this also has more practical considerations. In an operating environment where business planning cycles are reducing, flexible and shorter-term leases will be in demand. However, occupiers will also be seeking solutions that offer quick and easy access to property, the ability to scale up or scale down on demand, and a more straightforward exit.

Conventional product is often hindered by a legal process that takes too long and is too complicated. Fit-outs, including Wayleave Agreements, are a hassle for the large number of occupiers who do not have dedicated in-house real estate expertise.

Approval of alterations to space during a term can also be tortuous, particularly with a disengaged landlord and management team. Dilapidations are often an unpleasant sting in the tail, creating further uncertainty and cost for the occupier.

What does an office space require to provide the winning working environment?

Facilities

Expectations

 

Outcomes

 

Acoustics

 

Flexibility

 

Attracting & retaining best talent

 

Basebuild information

 

Aligning space to need

 

Job satisfaction

 

Clear water systems

 

Community & collaboration

 

Lower staff turnover

 

Building grid

 

Customer service & engagement

 

Less staff sickness

 

Air & Cooling capacity

 

Wellbeing & amenity

 

Increased productivity

 

Natural light

 

Data-driven optimisation

 

Boost team ethos and avoid convergence

 

Biophilia

 

Constraints

 

 

Fire strategy

 

Cost

 

 

Toilets

 

No resource to adapt

 

 

Technology

 

Outdated technology

 

 

Security

 

IT security

 

 

Standby generator

 

 

Tenants' catering

 

 

 

Great building management

 

 

 


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