_Knight Frank appointed to sell closed West Midlands conference venue
Knight Frank appointed to sell closed West Midlands conference venue
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Global property consultancy Knight Frank has been instructed by The Chartridge Conference Company as the sole selling agent on the sale of The Beeches Birmingham.
A substantial conference venue situated within six miles of Birmingham City Centre, the property comprises 56 en suite bedrooms, 22 conference syndicate and private dining rooms, a large restaurant, bar and extensive parking facilities set within three acres of landscaped gardens.
The property was originally built by the Cadbury family in the early 1900s to provide housing for underprivileged children in the local area. The property has also historically been used as a nursing home, a college and a Cadbury’s training centre.
Conveniently located between the A38 and A441, the property sits less than one mile from Bournville Station, providing connectivity in and out of the city. It is situated within half a mile of Bournville Park and Cadbury World, one of Birmingham’s largest leisure attractions. Also nearby are The University of Birmingham and Edgbaston Cricket Ground, England’s fourth-largest cricketing venue.
Prior to its closure in March 2020, The Beeches operated as a multi-faceted business, predominantly specialising in the corporate market with an emphasis on conferencing and events. The property is held on a 125-year lease from The Bournville Trust with 119 years unexpired.
Alice Serby from Knight Frank’s Hotel Agency team, comments: “We are delighted to be advising Chartridge Conference Company on its future strategy which includes the sale of The Beeches Birmingham. The Meetings, Conference and Events market has witnessed strong growth in recent months. As corporate offices begin to fill up, there is a definitive shift from virtual to live events, with clear evidence of a surge in activity in the MICE market with pent-up demand for meetings and events and The Beeches represents a great opportunity to capitalise on this returning market.”
Knight Frank is quoting a guide price in excess of £2,500,000 for the long leasehold interest.
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