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_Buoyant Birmingham sees Berkeley Group fast track homes to market

The firm behind one of Birmingham’s newest residential developments is set to fast track the release of an additional 133 homes to market, after selling 92% of its first round of apartments.
January 23, 2019

St Joseph, part of FTSE 100 property developer Berkeley Group, has pushed forward the UK launch for the second phase of its Snow Hill Wharf development, marking a new stage for the firm’s first development in the Midlands.

According to the latest Land Registry data compiled by property consultancy Knight Frank, average prices in Birmingham have climbed 6.2% during the 12 months to November 2018, compared to a 0.6% decline in the capital.

Birmingham is now the most popular destination for those leaving the capital, according to Knight Frank analysis of ONS data. The arrival of HSBC’s retail banking headquarters and impending HS2 development are among many factors driving confidence in buyer and rental property markets.

Tim Ridges, Head of Sales and Marketing at St Joseph, said: “The response to Snow Hill Wharf is a strong indicator of the growing appetite for high-quality homes in Birmingham, a city that is outperforming the capital considerably in the current property market.

"Our team has been working to pull forward more homes for sale in response to buyer appetite for St Joseph and Berkeley Group’s unrivalled offering.

Above: The Fazeley building, Birmingham

“This is a waterside scheme less than 5 minutes’ walk from Birmingham’s CBD featuring community-focused design and amenities that will offer a real point of difference for both owner occupiers and investors, with interior specification and style not seen before in the City.”

Snow Hill Wharf’s highly specified apartments use carefully chosen materials to create a unique living experience; fixtures and fittings have been hand-picked by Interior Designer Julia Palmer to complement the contemporary living spaces designed to reflect the industrial heritage of Birmingham’s Gun Quarter.

The latest release of one and two-bed apartments will be in The Fazeley and The Colmore buildings, named after the Birmingham and Fazeley Canal and the city’s iconic Colmore business district.

Each Snow Hill Wharf apartment will be styled to include sleek, contemporary designed kitchens with handleless doors, state-of-the-art Bosch kitchen appliances and stunning fully tiled bathrooms offering private sanctuary to renew. Bedrooms will be carpeted and feature fitted wardrobes with dark bronze ironmongery throughout.

Each apartment will include engineered hardwood timber flooring, LED downlights to hallways, bathrooms and ensuites, kitchens, living spaces.

Apartments will also feature a Sky Q direct feed in the living room, video and audio door entry systems, balconies or terraces to selected plots boasting views towards the canal, landscaped podium gardens of the City as well as access to gated, underground car parking.

Alongside residential space, thoughtful details offer residents every modern convenience to help savour every aspect of modern life.

Snow Hill Wharf will offer a double height reception lobby with 24-hour concierge, private cinema screening room, relaxing residents’ lounge, residents’ conference room and private garden conservatory meeting pods designed to create a welcome bridge between office and home.

Residents will also be able to take advantage of a private sauna, steam room and gym including state of the art equipment, space for cardio, free weights and core training.

Mark Evans, Knight Frank’s Head of Regional Residential Development, commented: “Birmingham continues to go from strength-to-strength. The city has established itself in recent years as a centre for technology and the digital sectors, leading the way in the country’s 5G network and ultrafast broadband role out.

"Inward investment into Birmingham’s infrastructure projects, such as HS2 and Midland Metro Extensions, have no doubt helped to drive the local economy and put the city on the map with international investors.

“As The University of Birmingham’s £600 million investment into its Edgbaston campus develops at speed, we anticipate that the city will continue to see growth in its domestic and international student numbers for years to come. These are just a handful of factors underpinning the strength of Birmingham’s housing market at present.”


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