Knight Frank’s International Project Marketing business promotes new residential developments into overseas markets. We manage bespoke campaigns for clients across a range of locations and price points.
Over the last ten years the team handling the sale of UK projects has built up a considerable expertise in the Asian markets working with sales teams on the ground in centres such as Hong Kong, Singapore, Kuala Lumpur and mainland China. The service also extends to Russian and CIS markets, India and the Middle East. Buyers are generated through media promotion, exhibition launches and private ‘one-to-one’ events.
In addition to selling London developments, the International Project Marketing business also promotes prime European and US locations such as Paris, Monaco and Geneva, New York and Miami into the same markets, while we also cover projects and buyers investing in and out of India, the UAE, and increasingly within the main markets of the Asia-Pacific region.
Alongside specific client initiatives, we produce research covering all areas of our operation in this sector; our global network comprises 244 offices in 43 countries, across six continents, providing access to shared knowledge, a broader perspective and ultimately enhancing our advice.