Harrogate Estate Agents Knight Frank celebrate Web Award
Date : 15 January 2010
For many it is the obvious equivalent to a permanent newspaper regularly updated, available 24 hours a day, 365 days of the year, with many sites offering a raft of enticing features over and above the information one might find in a normal sales brochure.
It is against this background that Knight Frank are delighted to announce our global property search website has won the title of “the worlds’ best real estate agency website” at the International Residential Property Awards 2009 held in the USA at the end of last month.
This follows Knight Frank being awarded 5* in the Daily Mail UK Property Awards 2009 for the “Best UK estate agency website”.
So why you might say do we still produce hard copy brochures, advertise in newspapers, erect sale boards, use traditional mailing lists and have high street premises if our website is so good?
Whilst our research shows that almost three quarters of potential buyers might start their search via the web, once into the buying mode, it’s essential an estate agent in Harrogate has a comprehensive arsenal of marketing tools available to entice potential purchasers to view.
Selling property in Yorkshire
At its simplest, word of mouth can still be a very effective way of selling. Recently, someone noticed I was leaving a house that a friend had always admired and called the office to see if we were selling before I was even back at my desk.
More usually a comprehensive campaign involves using the full range of marketing initiatives that we have available at Knight Frank as strong local, regional and national agents, witness that a third of our buyers this year have moved to the county from out of Yorkshire.
The result from an agent undertaking a comprehensive multi faceted sales campaign should be a steady flow of potential buyers wishing to view your home.
Where a house has a unique element strong interest can be generated from the outset. A good example is The Old School House at Harewood that Knight Frank recently marketed.
Never sold since built by the Harewood Estate in the 18th Century, we generated almost 50 viewings in 3 weeks through a range of advertising, web marketing, PR as well as a prominent For Sale board.
If you are interested we are going to best offers at 12.00 noon on Monday 7 December 2009, seeking offers over £250,000.
So is there a moral to my thoughts on the effectiveness of how estate agents in Yorkshire market property?
It is essential to ensure that your agent has an effective easy to navigate and informative website that will not only entice potential purchasers but retain their interest and enjoy the experience.
It is certainly what we believe at Knight Frank hence you not only have the opportunity to browse an enticing range of houses that we currently have for sale in Yorkshire but also perhaps spend a few minutes looking elsewhere in the country or even internationally particularly if it is a wet Sunday afternoon in December!
However, I also believe a good estate agent in Harrogate should also know how to effectively use all the traditional marketing tools that are available to find the right potential buyers.
As one of my Knight Frank partners regular says “ we have the right marketing ammunition in our arsenal, it’s a question of making sure we fire it in the right order”.
Tim Waring is a partner of Knight Frank and heads their estate agency team in the north of England.
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Ends
Notes to Editors
Knight Frank LLP is the leading independent global property consultancy. Headquartered in London, Knight Frank and its New York-based global partner, Newmark Knight Frank, operate from 196 offices, in 38 countries, across six continents. More than 6,770 professionals handle in excess of US$700 billion (almost £355 billion) worth of commercial, agricultural and residential real estate annually, advising clients ranging from individual owners and buyers to major developers, investors and corporate tenants. For further information about the Company, please visit www.knightfrank.com.