Valuable local knowledge
We understand all factors that contribute to a property’s rental value, not just the obvious ones like location, size and number of rooms. Our market appraisals are based on hard data and in-depth local research, and our agents are up to date on the ever-changing local environment, such as movements in people and businesses that will influence the rental value of your property.
Most of our agents have lived and worked in their local area for years, becoming experts in what is happening road by road. We have a proven track record of letting properties just like yours, so don’t be afraid to put us on the spot and ask for details of our most recent transactions in your particular postcode.
Knight Frank also likes to play an active role in communities. For example, we sponsor school events, sporting clubs and support local small businesses as well as many UK based charities such as LandAid, Mary’s Meal and Guide Dogs.
We excel at finding the right tenant for your property
With so many ways to promote properties, we carefully select the right channels to let yours. Our skill is knowing who and where the best tenants are and how best to find them. Matching tenants to properties is a craft and constantly tracking who is in the market is what keeps us ahead of our competitors. We have a significant in-house Marketing and PR team who are as dedicated to letting your home as the agents in our local offices.
Our website is available in over 20 languages and our global property search had over 27 million property page views in the last 12 months.
We will advertise your property on both our UK and Global sites, so potential UK and international tenants can find and view your property wherever they are and whenever they want, from a desktop, laptop, tablet or smartphone. We will take great care to ensure the description thoughtfully captures the essence of your property. Clear floor plans will show its layout and professional photography displays its features at their very best.
Tenants can search for properties by area, number of bedrooms and by the features they want such as ‘roof terrace’ or ‘leisure facilities’. When they save the results in their personal area within ‘My Knight Frank’, they will receive alerts when properties that match what they are looking for come on to the market.
Our highly skilled Marketing team at our Baker Street Global Headquarters manages an on-going digital campaign to continually promote your property through social media campaigns, search marketing and on-line portals such as Rightmove.
As one of its founders, we feature properties on OnTheMarket.com which is supported by many of the leading agents and now delivering increasing numbers of serious enquiries for quality properties month on month.
Advertising in the property sections of newspapers still brings in tenants and we can promote your property in relevant local, regional and national titles.
Our in-house PR department, which has won many awards for the coverage it gets in the national, regional and local press, work hard to ensure that our properties are seen by as many potential tenants as possible. Further afield, our global PR network helps get your property read about in places as far away as Moscow, Shanghai, New York and Sydney.
We make full use of social media such as Facebook, Twitter, LinkedIn and Instagram. We track what’s being ‘liked’ and ‘shared’ to keep in touch with current tastes and key trends in the market.
Global database of buyers
Our database of previous clients is one of our most valuable assets and a powerful tool for marketing your property. Our national and international e-marketing campaigns target potential tenants, sending out tailored monthly e-newsletters, award-winning research reports, invitations to events and property alerts. Our aim is to connect with our potential tenants, informing and inspiring them so they visit our website and view your property.