Digital analytics - Big Brother or best friend?
The Internet of Things (IoT) is one of the mega trends that is currently happening and transforming our lives.
In our domestic world, we are seeing this on a daily basis with apps and voice activated assistants controlling our media, lighting and heating, but the predication is that the biggest impact will be on the workplace and the urban environment. We are now seeing more intelligence and sensors in the workplace which presents an opportunity to understand how workplaces are being used. Learning lessons from the retail and hospitality sectors, we can start to analyse data from telephones, wifi sensors, apps, access control or even your key strokes on your computer to build a rich picture of experience and activity in the workplace and beyond, historically, in real time and predictively.
However there are increasing concerns around privacy, both in the workplace and at home, with some people voting to switch off location services; whilst the recent GDPR legislation and other regulation is starting to respond to such concerns. This session will seek to balance the benefits and dears of workplace and campus analytics.
The breakfast event will take place in White City. Date to be confirmed soon.
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DISCLAIMER: "Digi Bytes: the future of the workplace" series is a series of events organised and hosted by Knight Frank LLP in relation to real estate matters. It has no connection, affiliation or association with DigiByte Blockchain or other any cryptocurrency or blockchain, nor does it endorse or promote the same by this series or in any other way.