In comparison with last year, this year’s prime European and North American markets have seen lower stock, a lack of willingness to negotiate from vendors, and, thanks to the lifting of previously tight travel restrictions, a real strengthening of overseas demand.

Those looking to sell in rural, alpine and coastal areas – particularly the South of France, Alps, Tuscany, Marbella and Lake Geneva – are perfectly placed to do so in 2021, with competition for property being strongest in these markets.

Segments between €1m and €3m are most active currently, with the top end (€10+) also performing healthily thanks to a surge in determined buyers eager to acquire best-in-class, turnkey homes.

With many continuing to revaluate their lifestyle as the pandemic eases, a number of buyers are now willing to consider homes in multiple locations, providing they can secure a co-primary home that delivers the lifestyle and enjoyment they feel they’ve missed out on.

Additionally, low savings rates and frothy stock markets are working in favour of those wishing to sell. These factors have seen many people adopt a more defensive stance, causing a number of buyers to ‘’rebalance their portfolios with a greater focus on tangible assets such as property’’ says Mark Harvey, Head of International Residential for Europe & North America. ‘’Its appeal as a store of value, an income generator, and as a means of enhancing one’s lifestyle is an appealing prospect.’’

Keen to sell? Our International Team are here to help you. Take a look below at two spectacular prime properties we’ve recently sold in Europe.

1. Lucca, Tuscany, Italy

A beautiful and completely renovated 5-bedroom farmhouse in a panoramic position, within walking distance of the centre of Bagni di Lucca. Restored in 2009 and equipped with modern comforts such as solar panels and underfloor heating. Further benefits include a vineyard, 14 hectares of land, outbuildings and private parking.

2. Grasse, Provence Alpes Côte d`Azur, France

Sitting proudly within a mature parkland estate in the heart of the French Riviera, this secluded 17th century manor house is surrounded by exquisite gardens and charming waterways. Sumptuous accommodation is spread across 3 buildings. 

Download the Global Buyer Survey 2021

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